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Your contact form is sending enquiries to your agency, not you

If your website contact form is sending enquiries to your agency's inbox instead of yours, every lead is being filtered through them before it reaches you. Most of the time, no one forwards anything on. You only find out when a customer rings up asking why you ignored their email three weeks ago.

How this happens in the first place

When an agency builds your site, they have to put an email address into the contact form so it knows where to send enquiries. The lazy default is their own address. Sometimes it is a generic one like enquiries@theagency.co.uk. Sometimes it is the developer's personal inbox.

The intention is usually that they forward the leads on to you. In practice, forwarding gets patchy after the first few weeks. Then someone leaves the agency. Then the address is dead. Then your leads are vanishing into a mailbox that no one checks.

This is not a technical mistake. It is a setup decision that benefits the agency. As long as the leads come through them, you are dependent on them. The day you leave, the form keeps sending to them, not you.

How to check where your form is sending

You do not need to log into anything. Just fill in your own contact form as if you were a customer. Use a personal email address the agency does not know about. Write something obvious like "test from owner, please ignore".

Then wait. If the enquiry lands in your business inbox within a few minutes, you are fine. If it does not arrive at all, the form is sending somewhere else. That somewhere else is almost always the agency.

If you want confirmation in writing, email the agency and ask plainly: "Where do contact form submissions from my website get sent? Please send me the email address." Any straight answer that is not your own business email is the problem.

Working out how many leads you have lost

This is the part that stings. If the form has been misrouted for a year and you average even one enquiry a week, that is fifty potential customers who tried to reach you and got nothing back. For a plumber or a therapist, half of those would have converted into paid work.

The agency will not be able to tell you how many leads came through. They will say the inbox was "monitored" and most enquiries were "spam anyway". Ask them to forward the last six months of submissions. Watch what happens.

The leads you never saw are gone. There is no recovering them. The only thing you can do is stop the bleed.

How to get the form sending to you

Technically, this is a five-minute job. Someone with access to the website's code changes the destination email address from theirs to yours. That is the entire fix. There is no good reason it should take longer than a single afternoon.

What you want to ask the agency for:

  • The destination email on the contact form changed to your business address, today
  • A test submission sent and confirmed received in your inbox
  • Any backup copies of past submissions they still hold, forwarded to you
  • Confirmation in writing that no other forms on the site are sending elsewhere

If they drag their feet, charge you a "development fee" for the change, or tell you it is more complicated than it sounds, that is your answer. The agency that set up the form to point at themselves is not going to enthusiastically point it back at you. Charging you to undo a problem they created is, at this point, standard practice.

If you are leaving the agency, make sure this is sorted before you go. Once the relationship is over, getting them to change anything becomes much harder.

What to do next

Whether you stay with the agency or move on, you need two things going forward. First, the contact form sends directly to an inbox you control. Second, you get a copy of every enquiry by email the moment it comes in, not via a forward from someone else.

If you are moving away from the agency anyway, this is one of the first things a replacement should sort out. SkipTheAgency's Maintained plan, at £65/month, includes the migration of your site, a clean contact form that sends straight to you, and direct contact when something is not working. No tickets, no forwarding chain, no missing leads.

Whoever you end up with, the test is simple. Fill in the form yourself. If the email lands in your inbox, you are in control of your own enquiries again.

Frequently asked questions

How do I know if my contact form is sending to my agency instead of me?

Fill in the form yourself using a personal email address. If you do not receive the submission in your business inbox within a few minutes, the form is sending somewhere else. That somewhere else is almost always the agency that built the site.

Is it normal for a web agency to receive my contact form submissions?

No. The destination should be your own business email from day one. Agencies sometimes set it to their own inbox during testing and forget to change it, but leaving it that way long-term means you are dependent on them to forward your own leads.

Can I recover leads that were sent to my agency and never forwarded?

Ask the agency to forward every submission they still have on file. They may have kept some, may have deleted others, and may simply not respond. Anything they cannot produce is gone. The only practical fix is to stop the loss going forward.

How much should it cost to change the email address on a contact form?

It is a five-minute change for anyone with access to the site. There is no honest reason to charge a development fee for it. If the agency tries to bill you for fixing something they set up incorrectly, that tells you everything you need to know about the relationship.

What should I ask my agency to do right now?

Tell them to change the contact form destination to your business email today, send a test submission to confirm it works, forward any past enquiries they still hold, and confirm in writing that no other forms on the site are routed elsewhere.

Should I move agencies if this has been happening?

If the form has been misrouted for months and no one mentioned it, that is not an oversight. It is either negligence or a deliberate setup that keeps you dependent. Either way, it is a reasonable reason to look at alternatives that handle the basics properly.

Stop losing leads to someone else's inbox

SkipTheAgency's Maintained plan is £65/month and includes a working contact form that sends straight to you, plus same-day response when something needs changing. Free migration from your current agency.

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